The Revenue ProtocolB2B2C SaaS · MVP stage
49 meetings
49 qualified meetings booked in 30 days. 13,955 leads contacted, 22.79% positive reply rate.
13,955
Leads
49
Positive Replies
30
Days
For Growing B2B Companies
PerformanceBasedLeadGenerationPayPerQualified&ShownSalesMeeting
If you decide not to take any meeting for any reason, you don't pay — fully on a month-to-month basis.
Trusted by teams at
Logos represent companies we've worked for or worked with.
Results
Real revenue. Real clients.
Numbers you can verify. Pulled straight from client tools.
E-commerce SaaS · ~$1.7M ARR
$350K revenue
14 meetings in 19 days. $350K in new revenue in under a month. 5,656 leads contacted, 26.60% positive reply rate.
14
Meetings
19
Days
$350K
Revenue
Hospitality SaaS · Series A
12 deals sourced
12 whitelabel deals sourced in week 1 of launch. 398 leads contacted, 33% positive reply rate.
398
Leads
33%
Reply Rate
12
Deals
Cybersecurity · $24B enterprise
$1.5M+ closed
$4.1M pipeline built using the same outbound methodology.
$1.5M+
Closed Won
$4.1M
Pipeline
Fintech
$2.3M pipeline
23 qualified meetings booked in 30 days, worth $2.3M in pipeline at ~$100K per deal. 5,821 leads contacted, 65 positive replies.
5,821
Leads
65
Positive Replies
23
Meetings
Global Payments
$3.25M pipeline
13 qualified meetings booked in 30 days, worth $3.25M in pipeline at ~$250K per deal. 5,789 leads contacted, 36 positive replies.
5,789
Leads
36
Positive Replies
13
Meetings
Insurance Tech
$1.2M pipeline
4 qualified meetings booked in 30 days, worth $1.2M in pipeline at ~$300K per deal. 2,324 leads contacted, 11 positive replies.
2,324
Leads
11
Positive Replies
4
Meetings
Wealth Management Tech
$450K pipeline
9 qualified meetings booked in 30 days, worth $450K in pipeline at ~$50K per deal. 13,930 leads contacted, 27 positive replies.
13,930
Leads
27
Positive Replies
9
Meetings
In their words
What founders say after working with us.
When we first launched our SaaS partner program, we honestly weren't sure if anyone would sign up or if it would take months to see results. I was skeptical this could even work. Tanmay helped us identify the right partners, reach out to 1,000+ of them, and within 14 days of signing the best-fit partners we had 2 deals closed, completely partner-sourced. It proved the program works and that partners can actually close revenue fast. If you're considering working with him, I'd just say do it — he makes it simple and gets results quick.
Yannick MbdandiCEO, ChangeCurve.aiWe were purely inbound before working with TRP. We built an outbound system from scratch with Tanmay's help and booked 14 meetings in roughly three months. These weren't small deals, these were big collaborations with other companies. The effort required on our end was minimal. Tanmay helped us build a defined list of who to go after and a real follow-up process, which we just didn't have before. If you're on the fence, the risk is low and the chance of a positive output is real. Just give it a try.
Gabriel CoachmanHead of Growth, Chekin.comBefore working with TRP, our partner recruitment was entirely manual, one by one outreach, personal calls, no real system behind it. It was personal effort, and effort alone doesn't scale. Since working with Tanmay, we now have a partner pipeline that feels like an actual system, not just random outreach. The biggest shift wasn't just volume, it was qualification. We stopped wasting time on bad-fit conversations. What surprised me most was the ownership. It didn't feel like another outsourced outreach process. There was follow-up thinking, real adjustment, and a genuine attempt to make the system work. If you have a clear offer and a clear target, working with TRP can save you a lot of time and help you grow much faster.
Taha SalahFounder & CMO, Yozo.aiGreat start of the campaign. 70 positive responses and 14 booked meetings in just a little over a week.
Marcelo BernalPresident & CRO, Buckzy.netCase studies
Real clients. Real numbers.
Change Management SaaS – 49 qualified meetings in 30 days
Watch on YouTube
Scaled MVP SaaS to partner-sourced revenue in weeks
Cybersecurity ($24B) – $1.5M+ closed, $4.1M pipeline
Watch on YouTube
$1.5M+ revenue & $4.1M pipeline from partners
E-commerce SaaS – $350K new revenue from 14 meetings in 19 days
Watch on YouTube
How we scaled MENA's fastest-growing $1.7M pre-seed e-commerce SaaS
Hospitality SaaS ($8M ARR) – 14 partner meetings in 90 days
Watch on YouTube
14 white-label partner meetings in 90 days
The problem
Why you're not booking enough
qualified meetings.
It usually comes down to one of these.
Customer referrals only
You rely on customer referrals and word of mouth.
Business comes in when it comes in. You can't forecast it, you can't scale it, and you can't hire against revenue you can't predict.
Referral partners
Referral Partner Agreement signed, no deals.
You put the agreements in place and expected the introductions to turn into revenue. Months later the partners are quiet and nothing has actually closed.
Burned before
You paid an agency and got nothing.
You spent thousands on “marketing” that produced no results. Either no leads at all, or a pile of leads that were never actually qualified.
Your team
Your reps are doing two jobs, and neither one well.
When reps have to find leads and close them, both suffer. They spend mornings hunting for leads instead of selling, and their calendars fill with no-shows. It's not a motivation problem. There's just no system feeding them qualified meetings.
How we reach your buyers
Every channel that books meetings.
Cold email fills the calendar fast. We layer in LinkedIn, referral partners, and phone so no qualified buyer slips through the cracks.
Cold Email
Personalized outbound at scale from dedicated, warmed inboxes. The core engine that fills your calendar fast, without ever touching your main domain.
LinkedIn Outreach
Connection requests, DMs, and profile touches to the same ICP, managed end to end, so you show up where your buyers already spend their day.
Referral Partner Mapping
We map the agencies, vendors, and consultants your buyers already trust, then recruit them to send you warm, pre-sold introductions.
Cold Calling
Warm, briefed callbacks to prospects who already raised a hand, so an interested lead never goes cold while your team is busy closing.
How it works
How we book your qualified meetings.
Our end-to-end system, run across every channel above. We build it, run it, and optimize it — you just take the meetings.
01
We set up your sending infrastructure
Your emails land in the inbox, not spam.
We spin up dedicated domains and inboxes, kept separate from your main domain and warmed before they ever send. Your existing email reputation is never touched.
02
We find and verify your prospects
Clean data, real decision-makers.
We build your target list from custom databases and our own scrapers, not Apollo or ZoomInfo, filtered on company size, revenue, and the exact titles you sell to. Every email is validated before we send.
03
We write the messaging
Personalized, not templated.
Multiple angles for each segment of your market, personalized to each prospect. You approve everything before a single email goes out.
04
We handle replies and book the meetings
Actively managed by our team.
When prospects reply, we work the back-and-forth, answer objections, and warm them up until a qualified meeting is on your calendar. You just show up.
05
We cut losers and scale winners
Dialed in every week.
We track what's actually booking meetings, kill what isn't, and double down on the angles that work, so your pipeline grows month over month.
What you get
Everything we build and run for you.
One system, fully managed. Here's what's included from day one.
Dedicated sending infrastructure
15+ warmed domains and inboxes, kept completely off your main domain.
A verified target list
Built from custom data and our own scrapers, not Apollo or ZoomInfo, then validated.
Written outbound copy
Multiple angles per segment, personalized to each prospect. You approve it before launch.
LinkedIn outreach, managed
Connection requests and DMs to your ICP, handled end to end alongside email.
Referral partner recruitment
We find and sign the partners who send you warm, pre-sold introductions.
Full deliverability setup
SPF, DKIM, DMARC, warmup, and daily monitoring so you land in the inbox.
Managed reply handling
We work every reply and objection until a qualified meeting is booked.
Meetings on your calendar
Qualified, shown, and briefed before you ever join the call.
Weekly reporting
What's sending, what's booking, what we're changing. About 10 minutes to read.
Ongoing optimization
We cut the losing angles and scale the winners, every single week.
Timeline
From kickoff to booked meetings.
Here's exactly what happens after you sign on.
1Week 1
Onboarding & setup
One kickoff call. We set up your domains and inboxes and learn your ICP, your offer, and exactly what a qualified meeting looks like for you.
2Weeks 2–3
Lists & messaging
We build your verified target list and write the copy across multiple angles. You approve everything before a single email goes out.
3Day 14
Launch & first meetings
Campaigns go live. Meetings typically start landing on your calendar within the first week of sending.
4Month 1+
Optimize & scale
We cut what isn't working, double down on what is, and your pipeline grows month over month.
Why companies choose us
Built around results, not retainers.
You pay per qualified meeting
You only pay for qualified meetings that actually show up. No meeting, no fee. Fully month to month, so we earn your business every single month.
Pipeline in weeks, not quarters
Domains warmed, lists built, and campaigns live in 3–4 weeks. We find the message that works, then roll it out across the rest of your market.
A full team, not one SDR
Strategist, copywriter, list builder, and infrastructure manager on day one, for less than the cost of a single hire.
Founder-level involvement
Senior strategy on every account. The people who built this run it for you. No juniors, no handoffs.
49 qualified meetings in 30 days for the last SaaS startup we worked with. Book a call and we'll set a written target for you.
FAQ
Common questions.
How long until I start seeing meetings?
Everything will be launched in 14 days. Meetings start getting booked on that 14th day. The first deal can realistically close within the week after that.
What is required from me?
After a one-hour kickoff, most clients spend less than 30 minutes a week on anything campaign-related. Your rep runs the calls; we keep your calendar full of qualified meetings.
What if I don't take the meeting?
Then you don't pay for it. If you decide a meeting isn't worth taking, for any reason at all, it isn't billed. That's the whole point of performance based.
Is this really month to month?
Yes. No long-term contracts and no lock-in. We earn your business every month, and you can stop any time.
How is pricing structured?
Performance based. You pay per qualified sales meeting that shows up and that you tell us is a fit. No meeting, no fee.
What happens if results are below target?
You only ever pay for qualified meetings that show up, so a slow month costs you nothing. If we miss the target we set together and you've held up your side (inputs, responsiveness, running the calls), we keep working until we close the gap.
How do you make sure emails do not land in spam?
We send from 15+ dedicated domains, never your main one. Every domain is warmed for 6 weeks before it sends a single message. SPF, DKIM, and DMARC are configured on every domain. Deliverability is monitored daily and we rotate domains automatically if any one starts to flag.
What do you mean by qualified?
We'll align on the kickoff call. "Qualified" means a meeting with the job titles you say you want to talk to, at the company types you say you want to talk to. You set the bar. We deliver against it.
How are you different from other agencies?
Most agencies lock you into a 6-month retainer whether it works or not. We work purely on performance, month to month. If we don't book you qualified meetings, you don't pay.
How is this different from hiring an SDR?
An SDR costs $60K to $90K all-in, takes 3 to 6 months to get up to speed, and produces a fraction of the volume. We give you a full team (strategist, copywriter, list builder, infrastructure manager) on day one, for less than the cost of one SDR.
Do you offer any guarantees?
Yes. After the strategy call, once we know your numbers (deal size, win rate, sales cycle), we put specific pipeline guarantees in writing for your plan. Details on the call.
What CRM do you integrate with?
HubSpot, Salesforce, Pipedrive, Close, and Attio out of the box. Anything else, we can sync via Zapier or webhook.
$350K in new revenue from 14 meetings in 19 days for the last e-commerce SaaS we worked with. The same system, set up for your business.
YouTube · live feed
Watch our videos.
How we think about outbound, partnerships, and pipeline.
For growing B2B companies $3M+: do this before you start your partner program
How to know you should scale your partner program
$0–$100M: how to scale your partner program
The 3 systems that make outbound + partnerships work for $3M+ B2B companies
Why 80% of B2B teams are doubling down on partnerships
$100M software partner strategy framework
For growing B2B companies $3M+: do this before you start your partner program
How to know you should scale your partner program
$0–$100M: how to scale your partner program
The 3 systems that make outbound + partnerships work for $3M+ B2B companies
Why 80% of B2B teams are doubling down on partnerships