The Revenue ProtocolB2B2C SaaS · MVP stage
49 meetings
49 qualified meetings booked in 30 days. 13,955 leads contacted, 22.79% positive reply rate.
13,955
Leads
49
Positive Replies
30
Days
For B2B SaaS, AI, and B2B services doing $3M+
Buildacompoundingoutboundandpartnerpipelinein90days
We design, build, and run your outbound and partner-recruiting engines together so your team gets a steady stream of qualified opportunities every month at a lower CAC.
Trusted by teams at
Logos represent companies we've worked for or worked with.
Results
Real revenue. Real clients.
Numbers you can verify. Pulled straight from client tools.
E-commerce SaaS · ~$1.7M ARR
$350K revenue
14 meetings in 19 days. $350K in new revenue in under a month. 5,656 leads contacted, 26.60% positive reply rate.
14
Meetings
19
Days
$350K
Revenue
Hospitality SaaS · Series A
12 deals sourced
12 whitelabel deals sourced in week 1 of launch. 398 leads contacted, 33% positive reply rate.
398
Leads
33%
Reply Rate
12
Deals
Cybersecurity · $24B enterprise
$1.5M+ closed
$4.1M pipeline built using the same outbound methodology.
$1.5M+
Closed Won
$4.1M
Pipeline
B2B2C SaaS · MVP stage
49 meetings
49 qualified meetings booked in 30 days. 13,955 leads contacted, 22.79% positive reply rate.
13,955
Leads
49
Positive Replies
30
Days
E-commerce SaaS · ~$1.7M ARR
$350K revenue
14 meetings in 19 days. $350K in new revenue in under a month. 5,656 leads contacted, 26.60% positive reply rate.
14
Meetings
19
Days
$350K
Revenue
Hospitality SaaS · Series A
12 deals sourced
12 whitelabel deals sourced in week 1 of launch. 398 leads contacted, 33% positive reply rate.
398
Leads
33%
Reply Rate
12
Deals
Cybersecurity · $24B enterprise
$1.5M+ closed
$4.1M pipeline built using the same outbound methodology.
$1.5M+
Closed Won
$4.1M
Pipeline
The problem
Each engine works.
Together they compound.
Cold email books meetings on your timeline. Partnerships open enterprise doors. Each is a real channel on its own — but together they multiply the pipeline neither could build alone.
Outbound alone
Cold email books meetings — but caps at your TAM.
Cold email is the most reliable way to fill your calendar fast with qualified opportunities on your timeline. On its own it's incomplete: no warm-trust layer, no closed-won proof to lean on, and no real lift into enterprise.
Partnerships alone
Partnerships close best — but ramp at partner pace.
Partner-sourced deals close 46% faster and 48% larger because trusted advisors are already in the room with the buyer. On its own it's incomplete: months of nurture before referrals flow at volume, with no way to generate demand on your own timeline.
Your AEs
Your AEs are doing two jobs — and neither well.
When AEs prospect AND close, neither motion gets full attention. Reps spend mornings sourcing leads instead of selling, calendars fill with placeholders, and the partner program signed last quarter still hasn't sourced a deal. The problem isn't motivation — there's no system doing the first job for them.
OutboundPartnershipscompounding pipeline
Outbound builds the warm pipeline and buyer intel partners need to refer with confidence. Partnerships drop trusted advisors into deals before they open, which lifts close rates, ACV, and enterprise access. Each engine makes the other stronger, so your pipeline compounds over time.
Our take
Most agencies pick one engine.
We think that's a mistake.
Most agencies who do what we do pick a lane: outbound orpartnerships, never both. We think that's fundamentally flawed. Each channel has a ceiling on its own, and run in silos they never make each other better. So we do the opposite. We design, build, and run both engines together, with one ICP, one CRM, and one revenue target.
Without it, you get the trap every B2B company hits. Outbound plateaus at your TAM. Your partner program takes a year to ramp. Neither channel ever compounds. With it, outbound feeds partners the warm pipeline and buyer intel they need to refer with confidence. Partners drop trusted advisors into your deals before they open. Close rates lift, ACV grows, enterprise opens up, and your pipeline compounds month over month in ways neither engine could ever build alone.
Ideal partners
Who we're built for.
We're not for everyone. We're built for companies ready to scale both engines together at a high level.
Best fit
- B2B SaaS, AI, or B2B services doing $3M+ in annual revenue
- Sales-led or sales-assisted motion with AEs already in seat
- ACV of $20K+ (high-LTV motion)
- Large TAM (10K+ contact opportunity)
- Product-market fit achieved
- Can take 25+ qualified calls per week
Not a fit
- B2C or consumer plays
- ACV under $10K with long sales cycles
- No existing sales follow-up system
- Pre-product launch / pre-PMF
- Need leads next week, not next month
- Inconsistent offer or messaging
Our services
Inside each engine.
Every box on every chart is operated by us. Same ICP, same CRM — two engines running in lockstep.
Pillar 01
Automated Outbound
Cold email that books calls while you sleep.
We own research, data, infrastructure, and reply management so your AEs show up to qualified outbound meetings ready to close. Three layers, run end-to-end. Full architecture below.
Layer 01: Research, Strategy & Data
Map your TAM from sales calls, closed-won data, and customer interviews. Enrich every contact with Clay across every channel.
Call recordings
Market research
Closed-won analysis
Customer interviews
ICP definition
Full TAM coverage
Data sources
Signals
CRM data
Data enrichment
Layer 02: Email Infrastructure & Deployment
Domains warmed, inboxes provisioned, sequences split-tested. Your primary domain stays clean.
Secondary domains
Inbox batch A
Inbox batch B
Inbox reserve
Email sequencer
Evergreen signal
ICP segment
Retargeting
Hyper-relevant emails
Layer 03: Sales Agents & RevOps
Every reply tiered and assigned. Meetings booked, briefs auto-generated, CRM updated — all before your AE shows up.
Unified master inbox
Prospect engagement
AI lead scoring
Tier 1Tier 2Tier 3
Special offer + gift
Warm call + follow-up
Templatized follow-up
Assign sales silo
Update CRM
Meetings booked
Sales process
Closed won
Pillar 02
Partnership Engine
We identify, score, and recruit partners, then book partner conversations for your team. Your partner lead runs the calls and closes deals; we keep the pipeline full. Five phases — Build, Reach, Convert, Enable, Co-sell — full architecture below. We do not staff a full-time partner manager; we give your existing team a repeatable partner-recruiting and enablement system to run.
Phase 01: Build
Score every partner against the 4C framework — Capacity, Capability, Commitment, Chemistry — then map the TAM.
Call recordings
Market research
Closed-won analysis
Customer interviews
Partner ICP
Partner TAM
Directories
Signals
CRM data
Partner enrichment
Phase 02: Reach
3-touch sequence engineered for partner conversation, not a demo. Account overlap leads every first touch.
Secondary domains
Inbox batch A
Inbox batch B
Inbox reserve
Partner sequencer
Touch 1 — overlap
Touch 2 — revenue
Touch 3 — break-up
Phase 03: Convert
Auto-built value prop, pitch deck, and pre-call brief. The deal happens before the call starts.
Partner books
Value proposition
Partner pitch deck
Confirmation + brief
Phase 04: Enable
Subdomain, dashboard, battle cards, deal registration, AEO/GEO, webinars. Partners self-onboard without a live call.
Partner subdomain + dashboard
Co-branded one-pager
Battle cards
Deal registration
AEO / GEO optimization
Bi-weekly partner webinars
Welcome drip + training
Phase 05: Co-sell
Per-opp talk tracks, co-sell drafts, co-marketing calendar, QBRs. Compounding revenue without you in the loop.
Per-opp talk track
Co-sell drafts
Co-marketing
Health + QBRs + weekly pulse
Sourced revenue
Case studies
Case study video breakdowns.
Watch how real clients turned both engines into qualified pipeline.
Change Management SaaS – 49 qualified meetings in 30 days
Watch on YouTube
Scaled MVP SaaS to partner-sourced revenue in weeks
Cybersecurity ($24B) – $1.5M+ closed, $4.1M pipeline
Watch on YouTube
$1.5M+ revenue & $4.1M pipeline from partners
E-commerce SaaS – $350K new revenue from 14 meetings in 19 days
Watch on YouTube
How we scaled MENA's fastest-growing $1.7M pre-seed e-commerce SaaS
Hospitality SaaS ($8M ARR) – 14 partner meetings in 90 days
Watch on YouTube
14 white-label partner meetings in 90 days
Change Management SaaS – 49 qualified meetings in 30 days
Watch on YouTube
Scaled MVP SaaS to partner-sourced revenue in weeks
Cybersecurity ($24B) – $1.5M+ closed, $4.1M pipeline
Watch on YouTube
$1.5M+ revenue & $4.1M pipeline from partners
E-commerce SaaS – $350K new revenue from 14 meetings in 19 days
Watch on YouTube
How we scaled MENA's fastest-growing $1.7M pre-seed e-commerce SaaS
Hospitality SaaS ($8M ARR) – 14 partner meetings in 90 days
Watch on YouTube
14 white-label partner meetings in 90 days
Why companies choose us
Built to compound, not to leak.
Two engines, one pipeline
Direct outbound AND partner-sourced revenue running together. Every account from SMB to enterprise covered, with one CRM and one ICP.
Faster time-to-pipeline
Domains warmed, lists built, sequences live in 3–4 weeks. Find the winning angle, then scale across the rest of your market.
Aligned incentives
Hybrid model: a fixed fee plus a performance share tied to your LTGP:CAC guardrails. Our upside grows when your outbound and partner-sourced revenue does.
Founder-level involvement
Senior strategy on every account. The team that built this runs your engines — no juniors, no handoffs.
49 qualified meetings in 30 days for the last MVP SaaS we onboarded. Book your Architecture Review and we'll set a written target for yours.
Plans
Pick the engine mix that fits your stage.
Each plan stacks on top of the one before it. Pricing is hybrid (fixed fee plus an LTGP:CAC performance share) and set based on your ACV, win rates, and pipeline. We'll map the right plan and numbers on the intro call.
Core
One primary region. One engine to start.
- Cold email engine (1 region, dedicated infrastructure)
- ICP + TAM mapping, lead list sourcing, Clay enrichment
- Copywriting + multi-touch sequence build
- AI reply triage + handoff to your AEs
- Direct founder strategy
Most popular
Scale
One to two regions. Full partner program.
- Everything in Core
- Partner-recruiting engine: scoring, outreach, booked conversations
- Partner pitch decks + pre-call briefs
- Partner portal + enablement stack (battle cards, deal reg, training)
- Co-sell drafts + co-marketing calendar
Enterprise
Multi-region outbound and full partner coverage.
- Everything in Scale
- Multi-region outbound coverage
- Per-partner strategy pages + tailored lead magnets
- Bi-weekly partner webinars (production + hosting)
- QBR decks + weekly pulse emails
- Partner manager hiring toolkit
Billed quarterly · no long-term contracts · pricing custom to your stage.
Included on all tiers
Core services
- Enterprise cold email infrastructure setup + maintenance
- ICP + TAM mapping (sources, signals, CRM data)
- Lead list sourcing + Clay enrichment
- Copywriting — 5+ structural variants, 20+ subject lines
- Multi-touch sequence build + ongoing campaign management
- AI reply triage + handoff to your sales team
- Partner-recruiting engine: scoring, outreach, and booked partner conversations for your team to run
- Per-partner strategy pages + tailored lead magnets
- Partner portal + enablement stack (battle cards, deal reg, training)
- Direct founder involvement in strategy and execution
- Volume matched to your TAM and deliverability limits so you don't burn your market
Layer on as you scale
Available add-ons
- Partner manager hiring toolkit (scorecard, interview questions, first 90 days plan)
- Monthly / weekly calls with founder
- Waterfalled emails synced to your CRM
- Verified mobile numbers on positive replies
- Personalized positive reply roadmap
- Personalized offers roadmap
- AEO / GEO optimization for partner discoverability
- Bi-weekly partner webinars (production + hosting)
- Co-marketing calendar with active partners
- Quarterly business review decks + weekly pulse emails
Hi, I'm Tanmay.
I'm from Chicago and spent years as a sales rep at major companies like a $24B cybersecurity company and $88B telecom company where I was expected to close deals and build my own pipeline at the same time.
No SDR support. No system. Just me sending emails between calls, chasing down leads, and trying to hit quota while doing two jobs.
The honest truth is I struggled with it. The GTM motion was broken and I didn't have the structure to fix it on my own. AEs were prospecting instead of selling. Outbound was an afterthought. And the meetings that did get booked were half placeholders from people who were never going to buy.
When I left, I built the system I wish I'd had.
Now I use that system to build outbound and partner-recruiting engines for B2B SaaS, AI, and B2B services doing $3M+ in revenue, so their AEs and partner leads can stay focused on closing.
Since then I've helped a hospitality SaaS source 12 white-label partner opportunities in week one, helped an e-commerce SaaS close $350K in new revenue from 14 meetings booked in 19 days, and booked 49 qualified meetings in 30 days for a B2B MVP SaaS.
Qualified means a real decision maker, at a company that fits your ICP, who actually showed up and wants to hear what you do. Not a placeholder or a call where they don't know why they are even there.
That's what The Revenue Protocol puts on your calendar.
If that's what you're looking for, book a call.
Talk soon,
Tanmay
FAQ
Common questions.
How long until I start seeing meetings?
Everything will be launched in 14 days. Meetings start getting booked on that 14th day. The first deal can realistically close within the week after that.
What is required from me?
After a one-hour kickoff, most clients spend less than 30 minutes a week on anything campaign-related. Your team runs the partner and sales calls; we keep both pipelines full and the engines running.
Who runs partner and sales calls?
We recruit and book the right conversations. Your partner lead or AE runs the calls and owns the relationship. We stay focused on keeping both outbound and partner pipelines full.
How is pricing structured?
We use a hybrid model. Each tier has a fixed monthly fee, plus a performance share tied to your LTGP:CAC targets. In practice, you pay the greater of the fixed fee or the agreed performance share based on outbound and partner-sourced revenue.
What happens if results are below target?
If we miss agreed pipeline targets after 90 days and you've held up your side (inputs, responsiveness, and running the calls), we keep working at no additional service fee for up to 60 days to close the gap.
How do you make sure emails do not land in spam?
We send from 15+ dedicated domains, never your main one. Every domain is warmed for 6 weeks before it sends a single message. SPF, DKIM, and DMARC are configured on every domain. Deliverability is monitored daily and we rotate domains automatically if any one starts to flag.
What do you mean by qualified?
We'll align on the kickoff call. "Qualified" means a meeting with the job titles you say you want to talk to, at the company types you say you want to talk to. You set the bar — we deliver against it.
How are you different from other agencies?
We design, build, and run both engines together — outbound and partner-recruiting — so they compound instead of cannibalizing each other. Hybrid pricing keeps our incentives tied to your LTGP:CAC, not retainer renewals.
How is this different from hiring an SDR?
An SDR costs $60K to $90K loaded, takes 3 to 6 months to ramp, manages one channel, and produces a fraction of the volume. We give you a full team — strategist, copywriter, list builder, infrastructure manager — on day one, plus the partner-recruiting engine, for less than the cost of one SDR.
Do you offer any guarantees?
Yes. After the strategy call, once we know your numbers (ACV, win rate, sales cycle), we put specific pipeline guarantees in writing tied to your tier. Details on the call.
What CRM do you integrate with?
HubSpot, Salesforce, Pipedrive, Close, and Attio out of the box. Anything else, we can sync via Zapier or webhook.
$350K in new revenue from 14 meetings in 19 days for the last e-commerce SaaS we onboarded. Same dual-engine system, mapped to your ICP and stage.
YouTube · live feed
Watch our videos.
How we think about outbound, partnerships, and pipeline.
For B2B SaaS, AI, and B2B services $3M+: do this before you start your partner program
How to know you should scale your partner program
$0–$100M: how to scale your partner program
The 3 systems that make outbound + partnerships work for $3M+ B2B companies
Why 80% of B2B teams are doubling down on partnerships
$100M software partner strategy framework
For B2B SaaS, AI, and B2B services $3M+: do this before you start your partner program
How to know you should scale your partner program
$0–$100M: how to scale your partner program
The 3 systems that make outbound + partnerships work for $3M+ B2B companies
Why 80% of B2B teams are doubling down on partnerships