Breakdown of our Services — The Revenue Protocol

Breakdown of our services

We build it and run it. You take the meetings.

We handle every step below, end to end. You just show up to the booked calls and close.

Pillar 01

Automated Outbound

Cold email that books calls while you sleep.

We handle the research, data, email setup, and replies, so your reps just show up to qualified meetings ready to close. Three layers, run end to end. Full breakdown below.

Layer 01: Research, Strategy & Data

Map your whole market from sales calls, won-deal data, and customer interviews. Enrich every contact with Clay across every channel.

Call recordings

Market research

Closed-won analysis

Customer interviews

Ideal customer

Whole market

Data sources

Signals

CRM data

Data enrichment

Layer 02: Email Infrastructure & Deployment

Domains warmed, inboxes provisioned, sequences split-tested. Your primary domain stays clean.

Secondary domains

Inbox batch A

Inbox batch B

Inbox reserve

Email sequencer

Evergreen signal

Customer segment

Retargeting

Hyper-relevant emails

Layer 03: Sales Agents & RevOps

Every reply sorted and assigned. Meetings booked, briefs written, CRM updated, all before your rep shows up.

Unified master inbox

Prospect engagement

AI lead scoring

Tier 1Tier 2Tier 3

Special offer + gift

Warm call + follow-up

Templatized follow-up

Assign sales silo

Update CRM

Meetings booked

Sales process

Closed won

Talk about outbound

Pillar 02

Partnership Engine

We find, score, and recruit partners, then book the partner conversations for your team. Your partner lead runs the calls and closes; we keep the pipeline full. Five phases: Build, Reach, Convert, Enable, Co-sell. Full breakdown below. We don't staff a full-time partner manager; we give your team a repeatable system to recruit and support partners.

Phase 01: Build

Score every partner against the 4C framework (Capacity, Capability, Commitment, Chemistry), then map the market.

Call recordings

Market research

Closed-won analysis

Customer interviews

Ideal partner

Partner market

Directories

Signals

CRM data

Partner enrichment

Phase 02: Reach

3-touch sequence engineered for partner conversation, not a demo. Account overlap leads every first touch.

Secondary domains

Inbox batch A

Inbox batch B

Inbox reserve

Partner sequencer

Touch 1: overlap

Touch 2: revenue

Touch 3: break-up

Phase 03: Convert

Auto-built value prop, pitch deck, and pre-call brief. The deal happens before the call starts.

Partner books

Value proposition

Partner pitch deck

Confirmation + brief

Phase 04: Enable

Subdomain, dashboard, battle cards, deal registration, AEO/GEO, webinars. Partners self-onboard without a live call.

Partner subdomain + dashboard

Co-branded one-pager

Battle cards

Deal registration

AEO / GEO optimization

Bi-weekly partner webinars

Welcome drip + training

Phase 05: Co-sell

Per-opp talk tracks, co-sell drafts, co-marketing calendar, QBRs. Compounding revenue without you in the loop.

Per-opp talk track

Co-sell drafts

Co-marketing

Health + QBRs + weekly pulse

Sourced revenue

Talk about partnerships

We run all of it. You just take the meetings.

You only pay for qualified meetings that show up. Month to month, no lock-in.

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